Introduction

When a company that once proclaimed ambitious plans to accumulate 3,000 bitcoin as a long-term store of value suddenly slashes its holdings by nearly half, it raises questions about the wisdom of using volatile digital assets as a corporate treasury reserve. Sequans Communications, a Paris-based IoT semiconductor maker, sold 1,025 bitcoin in the first quarter of 2026, reducing its position from 2,139 BTC to 1,114 BTC. The move came as the company faced a 24.8% drop in revenue and mounting losses tied directly to its bitcoin holdings—including $29.3 million in unrealized impairment charges and $11.7 million in realized losses. This guide walks you through the steps that Sequans took, from recognizing the warning signs to executing a partial liquidation and reallocating proceeds, so you can apply these lessons to your own corporate bitcoin strategy under financial strain.

What You Need

• Up-to-date financial statements (income statement, balance sheet, cash flow statement)
• Real-time bitcoin price data and market volatility indicators
• Access to your cryptocurrency exchange or custodian wallet
• Legal counsel familiar with digital asset regulations and accounting standards
• Board approval or treasury policy documents authorizing sale decisions
• List of outstanding debt obligations and collateral requirements
• Internal communications plan for shareholders and the public

Step-by-Step Guide

Step 1: Recognize Warning Signs in Revenue and Cash Flow

Sequans saw a significant drop in revenue—down 24.8% from $8.1 million to $6.1 million year-over-year—driven by the absence of one-time licensing income from Qualcomm. At the same time, gross margin plummeted from 64.5% to 37.7% as lower-margin hardware sales replaced high-margin licensing. Action: Track your revenue composition and gross margin trends monthly. If you see a shift toward lower-margin products or services, and cash burn accelerates, that is your cue to review your bitcoin holdings. Compare your cash runway against bitcoin price volatility to understand potential liquidity risks. Sequans’ situation shows that even a 45% product sales increase can be overshadowed by margin compression.

Step 2: Evaluate Bitcoin Holdings Against Financial Obligations

The company held 2,139 BTC at year-end 2025. By early 2026, operating losses swelled to $50.5 million in one quarter, with $29.3 million in unrealized bitcoin impairment charges and $11.7 million in realized losses from sales. Action: Calculate the fair market value of your bitcoin portfolio relative to your total liabilities and upcoming maturities. Use a stress test: assume a 30% price drop in bitcoin and see if your collateral coverage for any secured debt remains adequate. Sequans had 73% of remaining bitcoin (817 BTC) pledged as collateral for $35.9 million in convertible notes, with an over-collateralization ratio that insulated the lender but locked away most of their assets.

Step 3: Decide on the Size and Timing of a Bitcoin Sale

Sequans opted to sell 1,025 BTC—roughly half of its holdings—in Q1 2026. This was the second major sale in six months, a pivot from an earlier accumulation strategy. Action: Determine whether a partial or full liquidation suits your needs. Consider the tax implications, accounting rules (e.g., IFRS impairment), and market liquidity. Selling in tranches or during price rallies can minimize realized losses. Sequans likely timed sales to meet debt redemption deadlines and fund an ADS buyback—pragmatic moves that shifted focus from holding to survival.

Step 4: Execute the Sale and Manage Realized Losses

The company recorded $11.7 million in realized losses from digital asset sales during the quarter. Action: Work with your broker or custodian to execute market orders or over-the-counter trades if the size is large enough to avoid slippage. Document every transaction for audit and reporting purposes. Recognize that if bitcoin’s cost basis is high, realized losses will hit your income statement. Sequans’ net loss hit $54.3 million ($3.73 per ADS) compared to $7.3 million a year earlier, with the bitcoin sales a major contributor.

Step 5: Allocate Sale Proceeds to Reduce Liabilities and Support Operations

Sequans used the proceeds to redeem convertible debt and buy back American Depositary Shares. Action: Prioritize paying down secured debt first—especially debt backed by bitcoin collateral—to free up assets and reduce mandatory interest payments. Then consider share buybacks only if your stock is undervalued and you have leftover cash. The goal is to strengthen the balance sheet. Remember that even after the sale, Sequans still had 1,114 BTC left, of which 817 BTC remained pledged—so they did not fully solve their over-collateralization problem but did reduce it.

Step 6: Plan for the Remaining Bitcoin Holdings

Of the remaining 1,114 BTC (valued at $62.3 million), 817 BTC are pledged as collateral for $35.9 million in convertible notes due June 1, 2026. After that date, all bitcoin becomes unrestricted and available for sale. Action: Mark your calendar for debt maturity and set a decision framework: will you sell immediately, hold, or swap? Monitor bitcoin price trends and the company’s operating performance to decide. Sequans’ CEO Georges Karam noted the sales were part of prudent cash preservation, implying further liquidation is possible if losses persist.

Step 7: Communicate Transparently with Stakeholders

The CEO framed the bitcoin sales as a move to preserve cash and manage liabilities, which helped temper negative market reaction. Action: Issue a press release or investor update explaining the rationale, the amounts sold, and the impact on financials. Include a forward-looking statement about your treasury strategy. Sequans’ story shows that transparency about both the risks and actions can maintain credibility even when a strategy fails.

Tips for a Sound Corporate Bitcoin Treasury

• Don’t bet the company: Avoid accumulating bitcoin beyond a small percentage of total assets. Sequans’ initial plan to hold 3,000 BTC was overly ambitious for a company with volatile revenue.
• Maintain adequate cash reserves: Bitcoin should complement, not replace, working capital. The company burned cash rapidly due to falling revenue and impairment charges.
• Use hedging instruments: Consider options or futures to protect against steep price declines that could trigger margin calls on collateralized loans.
• Regularly stress-test your portfolio: Simulate a 50% bitcoin drop and see if your debt covenants hold. Sequans’ over-collateralization at 73% was prudent, but it still locked up most assets.
• Have an exit strategy: Know your triggers for selling—cash flow thresholds, debt covenants, or price levels. Reacting after losses mount is far more painful.
• Align treasury with core business: Your bitcoin strategy should not distract from fixing the underlying business. Sequans’ product sales rose 45% but margins suffered; focus on profitability first.
• Consult experts: Work with accountants and lawyers familiar with IFRS impairment rules and cryptocurrency custody to avoid regulatory pitfalls.